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Is Mountain Dew a Pepsi Product


Mountain Dew: Is it a Pepsi Product?

PepsiCo, an American multinational corporation, has various beverage and food brands under its umbrella. One of its popular soft drink brands is Mountain Dew. The question arises if Mountain Dew is a Pepsi product.

As per the official website of PepsiCo, Mountain Dew is indeed one of the beverages that belong to them. The brand was originally created in 1940 by Tennessee beverage bottlers, and in 1964 it was acquired by PepsiCo.

Being a part of PepsiCo, Mountain Dew is marketed worldwide and enjoys a significant consumer base. Its distinct citrus flavor and high caffeine content make it a popular energy drink among the youth.

It’s worth noting that along with Mountain Dew, other famous carbonated soft drinks such as Pepsi-Cola, Diet Pepsi, Mtn Dew Kickstart also belong to the same company.

Fun Fact: According to Statista, in 2019 alone, PepsiCo spent over 4 billion U.S dollars on advertising and marketing expenses globally.

Better hold onto your Dew, because it turns out Mountain Dew and Pepsi are joined at the bottle cap.

Is Mountain Dew a Pepsi Product?

To understand the relationship between Mountain Dew and Pepsi, and delve deeper into the intriguing history of the former, this section titled “Is Mountain Dew a Pepsi Product?” with sub-sections “What is Mountain Dew?”, “The History of Mountain Dew”, and “PepsiCo’s Acquisition of Mountain Dew” will provide you with the necessary insights.

What is Mountain Dew?

Mountain Dew is a citrus-flavored soft drink that was developed in the late 1940s by Tennessee beverage bottlers Barney and Ally Hartman. With over 50 flavors worldwide, Mountain Dew has become one of the most popular carbonated beverages in America. It’s known for its neon green color, high caffeine content, and unique flavor profile that blends sweetness, tanginess, and a hint of bitterness.

The origins of Mountain Dew are rooted in the moonshine culture of Appalachia, where homemade sodas were mixed with local spirits to create flavorful beverages. Today it’s classified as a PepsiCo product since 1964 when it was acquired by the company. It currently accounts for about 6% of Coca-Cola’s sales volume in the United States, placing it sixth among soft drinks beneath Coca-Cola, Diet Coke, Pepsi-Cola, Sprite and Dr Pepper.

Interestingly enough, Mountain Dew’s advertising campaigns have been known for being bold and unconventional throughout history. From creating various viral marketing campaigns to sponsoring outdoor extreme sports events like snowboarding or skateboarding contests – they’ve done it all! The brand always tries to innovate and connect with new audiences while staying true to its identity – a beverage with an electrifying taste that fuels energy for whatever life throws at you.

Did you know? A caricature named Willy the Hillbilly was originally used as the mascot for Mountain Dew during its early days! Now replaced by new logos after rebranding several times, although “Mountain Dew” is still prominently displayed on every can or bottle signifying authenticity since its inception as a regional soda in Knoxville decades ago.

Get ready for a refreshing blast from the past with the history of Mountain Dew, because nothing says nostalgia like a can of neon green soda.

The History of Mountain Dew

Mountain Dew’s origins can be traced back to the 1940s, though its early years were tumultuous. Originally created as a mixer for moonshine, the citrus-flavored soda eventually became a popular soft drink in its own right. In 1964, PepsiCo acquired the brand and began marketing it nationwide. Over the years, Mountain Dew has launched several successful marketing campaigns and become known for its bold and adventurous image. The brand has also introduced numerous flavor variations and limited edition releases, keeping fans engaged and loyal. Despite facing some competition in the crowded beverage market, Mountain Dew remains a beloved product among many consumers.

One unique aspect of Mountain Dew’s history is its association with extreme sports and youth culture. In the late 1990s and early 2000s, the brand sponsored events like the X Games and developed advertising featuring high-flying stunts and edgy music. This strategy helped Mountain Dew appeal to a demographic that craved excitement and rebellion.

A true story that exemplifies this daring spirit occurred in 2012 when daredevil Felix Baumgartner jumped from a capsule suspended over 24 miles above Earth – all while wearing a suit emblazoned with Mountain Dew logos. The stunt was watched by millions of people around the world, further cementing Mountain Dew’s status as an icon of adventure.

The only thing more shocking than PepsiCo acquiring Mountain Dew is finding out that it wasn’t already a part of the Pepsi family.

PepsiCo’s Acquisition of Mountain Dew

The merger between PepsiCo and Mountain Dew was a game-changer in the soda industry. Here are the details of PepsiCo’s acquisition of Mountain Dew:

Acquisition Details:

Acquisition Date Acquisition Cost Annual Sales (2020) Market Share (2020) Varieties Available
1964 $125 million USD $17 billion USD 12.9% Original, Code Red, Voltage, etc.

Notably, Mountain Dew was initially created by Tip Corporation in 1940 but was acquired by PepsiCo in 1964 to expand their range of non-cola drinks. Today, Mountain Dew is an established brand under PepsiCo and continues to grow in popularity worldwide.

It’s fascinating to know that before joining forces with PepsiCo, Mountain Dew was owned by a series of companies such as Tri-City Beverage Corporation and Hartman Beverage Company. However, its success skyrocketed when it made its way to one of the most prominent names in the beverage industry -PepsiCo.

Mountain Dew’s impact on PepsiCo can be summed up in one word: Dewlicious.

Mountain Dew’s Impact on PepsiCo

To understand the impact of Mountain Dew on PepsiCo, dive deeper into the interplay between the two. Sales and revenue, marketing strategy, and PepsiCo’s brand portfolio all come into play when considering the unique position held by Mountain Dew within its parent corporation.

Sales and Revenue

  • Mountain Dew has been a significant contributor to PepsiCo’s total revenue for many years.
  • The brand experienced impressive growth in 2020, with sales rising by 10% compared to the previous year.
  • PepsiCo’s strategic partnerships with online retailers helped drive up direct-to-consumer sales of Mountain Dew during the pandemic.
  • The introduction of new flavors and limited edition releases have also played a role in maintaining Mountain Dew’s market share and boosting sales.

Mountain Dew’s impact on PepsiCo stretches much further than just generating sales and revenue. As the brand continues to innovate and expand its offerings, it has become synonymous with youthful energy and adventure-seeking lifestyles. The brand has successfully built an emotional connection with its audience that transcends consumption.

If you haven’t tried Mountain Dew yet, you’re missing out on more than just a refreshing beverage; you’re missing out on being part of a community that values excitement, creativity, and boldness. Try it today and experience what all the hype is about!

Marketing strategy for Mountain Dew: make it so visually exciting, even the sluggish sloth from the ads would be downing cans in a heartbeat.

Marketing Strategy

Mountain Dew’s Advertising Tactics to Boost PepsiCo’s Sales.

PepsiCo’s marketing focus on the Mountain Dew brand has brought increased revenue and consumer interest. By taking advantage of social media and unique partnerships, Mountain Dew has successfully connected with its target audience.

The brand has collaborated with various gaming companies, sports leagues, and music festivals to create customized events that resonated with their demographic. With this approach, they have not only reached their existing customers but also attracted new ones.

The team behind the Mountain Dew campaign ensured to remain innovative while staying true to its roots. They have continued to update their product range, including limited editions that are exclusive to specific regions. Such exclusivity has created a sense of excitement in customers who want to try something new and unique.

Don’t miss out on the latest promotions and flavor drops from Mountain Dew by following them on social media or subscribing to their mailing list. Stay ahead of the game and be the first to indulge in their newest releases while enjoying classics that have stood the test of time.

PepsiCo has more brands under its belt than a fashionista on a shopping spree, and Mountain Dew is the edgy rebel of the bunch.

PepsiCo’s Brand Portfolio

PepsiCo’s Diverse Portfolio of Brands is one of the significant drivers in their market success. The company has tried to balance its exposure between beverages, snacks, and other packaged foods.

Following is a table representing PepsiCo’s Brand Portfolio:

Beverage Snacks Others
Pepsi-Cola Lay’s Potato Chips Quaker Oats
Mountain Dew Doritos Tortilla Chips Aunt Jemima Pancake Mix
Gatorade Sports Drink Cheetos Corn Snacks Life Cereal

Apart from their well-known brands, PepsiCo has recently been acquiring several smaller brands globally to expand its portfolio further.

As for Mountain Dew, it is an iconic brand owned by PepsiCo. It was first released in the US in 1948 and is now present globally in over 80 countries. In demand particularly among young adults and gamers, the company capitalizes on cultural events like gaming tournaments to market their product.

To improve brand recognition and connect with customers better, PepsiCo can introduce limited edition flavors or collaborate with major events frequently. Moreover, partnering with social media influencers can also help create more buzz around various campaigns and promotions.

PepsiCo’s future looks bright, but let’s hope it’s not as neon-green as Mountain Dew.


Mountain Dew is a beverage brand under the umbrella of PepsiCo, one of the most prominent soft drink manufacturers worldwide. This Pepsi product offers a unique taste and flavor that distinguishes it from other soda brands in the market.

Mountain Dew’s lineage can be traced back to the 1940s, and it has continuously grown and evolved over time. Its popularity among consumers prompted PepsiCo to acquire it in 1964, making it an official member of the company’s portfolio.

Moreover, Mountain Dew has undergone different rebranding and marketing campaigns throughout its history, introducing new product lines like Code Red and Baja Blast. These innovations have made it more appealing to consumers worldwide.

Frequently Asked Questions

1. Is Mountain Dew a Pepsi product?

Yes, Mountain Dew is a product of PepsiCo, Inc.

2. When did PepsiCo acquire Mountain Dew?

PepsiCo acquired Mountain Dew in 1964 when they bought the brand from Tip Corporation.

3. What other brands are owned by PepsiCo?

PepsiCo owns several brands besides Mountain Dew, including Pepsi, Doritos, Lays, Gatorade, Tropicana, and Quaker Oats.

4. Is Mountain Dew a carbonated beverage?

Yes, Mountain Dew is a carbonated soft drink.

5. What flavors of Mountain Dew are available?

Mountain Dew comes in several flavors, including original, Code Red, Voltage, White Out, and many others.

6. Can Mountain Dew be purchased internationally?

Yes, Mountain Dew can be purchased in several countries around the world.

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